About ICMS 2025

Learn about our conference theme, history, and objectives

Chairperson

Welcome Message from the Patron

Dear Distinguished Scholars, Researchers, and Esteemed Guests,

On behalf of the Universiti Utara Malaysia, it is my profound privilege to extend a heartfelt welcome to the 5th International Conference on Media Studies 2025 (ICMS 2025), to be held from 13 to 16 October 2025.

Guided by the theme Media Transformation in the Intelligence Era: The Human-Machine Centred Approach, this conference aspires to foster rigorous academic discourse and inspire innovative thinking at the intersection of media, technology, and human experience.

ICMS 2025 offers a dynamic platform for intellectual exchange, uniting academics, industry leaders, and students from across the globe. Through a hybrid format, thought-provoking keynote addresses, and diverse sub-themes—spanning journalism, multimedia, and ethical cyber societies—we aim to explore how media can advance well-being, ethical practice, and global collaboration.

With warmest regards,

Professor Dato' Dr. Mohd Fo'ad Sakdan

Patron, ICMS 2025

Universiti Utara Malaysia

Conference Theme

"Media Transformation in the Intelligence Era: The Human-Machine Centred Approach"

This years theme focuses on the human-machine centered approach to media transformation, examining how emerging technologies are reshaping communication, journalism, and digital story telling.

Conference History

2012-2014

SMMTC Week Seminars

Featured seminars on Digital Broadcasting, Digital Journalism, and Digital Advertising, fostering academic discussions in these fields.

2014

First International Conference

ICMS expanded into an international conference at UUM, partnering with Universitas Ahmad Dahlan (UAD), Indonesia, marking its entry into global academic circles.

2015-2016

Rebranding

Rebranded as the Media Studies Research Colloquium, held during SMMTC Week, strengthening its scholarly focus.

2019

International Expansion

Hosted at Bansomdejchaopraya Rajabhat University (BSRU), Bangkok, Thailand, drawing participants from 70 institutions across Thailand, India, and Indonesia.

2021

Virtual Conference

Co-organized with BSRU and UAD, included partnerships with Universiti Bengkulu, Indonesia; Suan Sunandha Rajabhat University, Thailand; and Ajeenkya DY Patil University, India.

2025

5th Edition

The 5th edition will welcome new collaborators from Vietnam, Uzbekistan, Kazakhstan, and the Philippines to further enrich global media research and dialogue.

Conference Objectives

Discuss Current Issues

To discuss current issues, challenges, and potentials related to the role of communication and media in strengthening well-being, ethical practices, and responsibilities.

Foster Idea Sharing

To foster the sharing of ideas and experiences among academics and professionals regarding communication, media, well-being, and ethics.

Bring Together Stakeholders

To unite scholars, researchers, agencies, and students interested in enhancing human engagement in communication and media.

Establish Global Network

To establish and strengthen a global network of scholars and professionals in communication and media fields.

Publish Scholarly Works

To publish scholarly works related to communication and media with a global perspective.

Promote Media Technology

To promote the Media Technology Program and UUM as active players in media education at all levels.

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